Pilio Ice Cream

Branding

Our aim was to recreate the brand identity and respect the 2 main pillars of the company. Mount Pelion, on the one hand,  which is the main name of the company and the mini ice cream on the other hand, a product which first entered the market place in 1996 and became a registered trademark. A refreshing and friendly feeling when one first comes across the name Pilio, was our main concerning.

Inventors of mini ice cream

Website

We designed and developed the website aiming at capturing the spirit of Pelion ice cream, triggering the memories of our childhood when the ice cream parlor was wondering around with his tricycle bike. Modern colors are used to emphasize the purity and the quality of the products, while the big photos are used to make the consumer desire the products. Due to company's worlwide profile, we created two versions of the same website, a greek and an english one, with different targeting, still arousing though the same feelings.

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Related Projects

Frenzy is an established and constantly developing company that constitutes the first Business Center in the Perfecture of Thessaly. With our services we can provide products of high aesthetics as well as utility, and end-to-end ideas for each project.

Currently, we have a dynamic team of 10 designers with professional technological expertise and in-depth knowledge of art and design. Our personnel is capable of providing high quality products to customers with forward thinking and unique concepts for the development of their marketing strategy.