Our aim was to create a brand identity respecting and combining the 2 main pillars of the company Mount Pelion, from which comes the name of the company and the mini ice cream product, which first entered the market in 1996 and became a registered trademark. We wanted to create an overall refreshing and friendly feeling when a potential customer first comes across the name Pilio.
A webpage was created to capture the spirit of Pelion ice cream and to trigger children’s memories of magical ice cream trucks. Colors used are emphasizing that purity and production qualities of all the products and the use of clear big photos was used to create an “I want that” product need. We focused on creating a unique experience from people visiting the site from abroad by designing a different version of the site so it can be more attractive to a wider audience.
so what’s next?
are you ready?