Entering the Kaleido world, you will find a bunch of boho hints and elements of infinity. Influenced by the reflecting surfaces of the kaleidoscope we have created a symmetrical logo, not an optical illusion though, that seems to have gained our interest. Typography underneath, adds a breeze of excellence and freedom that perfectly suits the “beyond of usual” creator of these exceptional pieces of art.
Enter the Kaleido world
Bringing out Kaleido's brand personality was central to this project. It’s a company with a purpose, so its website experience had to be similarly purpose-driven to reflect the brand. The site framework focuses on brand and audience connection through shared values and interests. This helps to bridge the gap between purpose and product through content and storytelling. Through a visual and modular framework, we present the look books of Kaleido, the new collections and the ambassadors of the brand. Mobile responsive is the latest addition that brings its brand story forward, building on its strong audience an d allowing followers of the brand to create insta stories.
so what’s next?
are you ready?