Social media is ever-changing. In 2017, Facebook dominated as the leading social media network with its focus on video and messaging, augmented/virtual reality became more popular with brands and ephemeral content emerged as a leading trend. How will social media continue to evolve next year?
According to Hubspot, “Nearly one-third of the world uses social networks regularly.” From Facebook Messenger and Instagram to Snapchat and Twitter, millions of people use social media every day. In 2018, some of the trends that are expected to take over day-to-day include an increased use of chatbots, a growing focus on sharing highly-engaging content and a greater push for mobile.